Field of project management and how it relates to the Project Research Paper

Field of undertaking the board and how it identifies with the Project Management Maturity Model - Research Paper Example Ordinarily, as it has consistently been the standard, venture the board works productively when the heading and the extent of the task is very much portrayed and comprehended. Also, the procedure of venture the board works successfully when all the partners arrive at a common agreement on parts of objectivity and desires. Similarly significant in venture the executives is the requirement for an exhaustive comprehension and evaluation of the dangers in question. All these benchmarking highlights in venture the executives become feasible when the likelihood of achievement is thought to be similarly high. Notwithstanding, various organizations no longer adjust themselves towards the above expressed rules during the time spent undertaking the executives. These days, various organizations are attempted various methodologies towards the undertaking the board. Numerous reasons can be credited to the move from customary undertaking the executives draws near. One reason in this change in pers pective is that an ever increasing number of tasks are getting profoundly perplexing and henceforth require specialized capacities so as to make progress. ... The increasing costs, worldwide financial differences and rivalry inside the market players keep on driving numerous organizations to face more challenges. Changes in venture the executives have experienced critical achievements concerning the whole practices as more businesses grasp the workmanship. Notwithstanding, an outstanding perception is that these organizations share comparable achievements with different organizations during the benchmarking exercises. One of intriguing zones with regards to extend the executives is the venture the executives development model, which is an imperative segment in vital arranging (Kerzner 45). Task the board development model contracted as PMMM, can be clarified as the establishment in accomplishing greatness in venture the executives. Undertaking the board development model is a major segment of vital arranging that is critical in accomplishing differentiation in any association. By joining vital arranging in the venture the executives develo pment model, associations are in a situation to abbreviate the time spans of the whole undertaking administration. Key arranging in venture the executives is very divergent from different variations of vital arranging. This is on the grounds that it is a movement that is performed at the center degree of the board rather than the official administration. The official administration just becomes an integral factor in a strong job and furthermore in the arrangement of assets. The official administration guarantees that all the proposals made by center level administration do no bring about pointless changes to the corporate culture (Kerzner 928). Numerous associations are slanted in performing key anticipating new administrations and items by spreading out an all around thought plan before execution. In venture the executives, key

Safety Training Program Development Assignment Case Study

Wellbeing Training Program Development Assignment - Case Study Example Additionally, it spins around execution and cautious preparing to guarantee that objectives of an association are successfully reached. Along these lines each period of the preparation produces results that are valuable in the following stage. Preparing remains as the most ideal route forward for experts given that they regularly commit errors while never acknowledging it. By essentially recognizing them, one can start to improve execution quickly, without issues and without causing misfortunes on any new preparing programs. The students for this situation are the learners wherein case any character who is required to go into a kept space or a grant required restricted space must need to get this sort of preparing before they may pick up induction to the territory. The results of this course incorporate understanding the dangers of kept spaces, learning the obligations and obligations of the limited space passage members accomplish nature with environmental testing gear and passageway hardware and become educated on security principles for preservation of bound space sections The learning requirements that exist in the preparation program incorporate the requirement for gaining a license. For this situation, if laborers are not to enter and work in license spaces, businesses must take compelling activities to evade them from entering these spaces. On the off chance that laborers are relied upon to enter grant spaces, the business must create in print a license space program and make it reachable by representatives or their authoritative body. To make it simpler for the students, the method of conveyance includes bringing the preparation offices near the learners. This makes it workable for students to gain the aptitudes at the entryway step. When the preparation program has recognized assets and achievements, you can structure a timetable. By and large, its an insightful plan to work in reverse, since it ought to be known when the undertaking is expected. Next, modifications are made

Using Research Paper Outline Examples

Using Research Paper Outline ExamplesWhen writing a research paper, you need to know how to use a good research paper outline. An outline is the method used to group your work and it allows the researcher to focus on the important details of his or her paper. Keep reading to get an idea of where the outline comes from and how it can help you when writing your own research paper.Writing a research paper can be very complicated. You need to write it in such a way that it makes sense. Your research paper outline should include sections to help you organize your thoughts. It will help you organize and make sense of the information you have gathered.The structure of a research paper outline can come from a variety of sources. Some come from what you already know about research papers. Other research papers outline examples from professionals who often offer tips for those beginning a research paper.Even though you may already know about these types of research paper outlines, they can sti ll serve as a useful resource for you. By using one, you can begin to understand the purpose of what you have done before writing your paper.Writing a research paper can be a long and difficult process. You can use an outline to make it easier to tackle and to ease the anxiety you may experience. You can then use the outline to make sure that the parts of your paper that are not related to each other are properly coordinated. It will give you a more clear path to follow throughout your paper.Research paper outline examples also serve as great tools for you to follow when it comes to organization. By applying the information you have gathered, you can easily see where the next step is and what you need to do next. This is very helpful for a research paper because you can easily stay on track and work on each part of your paper at its own pace.Another great thing about research paper outline examples is that they come in many different formats. Some examples include spreadsheets, word documents, or even blogs. You can also see the outline from some professors and college professors who are usually quick to share their ideas with others. In this way, you can learn from others who are already doing research work.When you are working on your research paper, you will find that having an outline is a great help. It will help you make sure that you are following a strict structure and that you are working on the important details in your paper. With this information, you can easily work on the details of your paper and be able to make sense of the information you have gathered.

Sample Letter For An Accountant Working At A Large...

Re: no contract Dear Miss Li We refer to the above matter and your meeting with us on September 8, 2016. The purpose of this letter is to address your main concerns, confirm our understanding of the circumstances, state your rights under legislation, and to outline main options available to you. Please be advised that the information we have provided for you will assist you to make informed choices about which option is likely to go furthest toward satisfying your interests. As we understand the facts you are an accountant working at a large consultancy firm. You had interest in becoming a partner in the firm. The managing partner expressed that the firm has decided to make you a partner upon successful completion of the Master of Business Administration degree. Therefore, you enrolled at a university and completed the course over two years, all at your own expense. However, after successfully completing your degree, and continual progress at work, your name was not on the list of new partners when the firm published its decision. Our advice to you is based on this information. If there is any information missing here, or if we haven’t quite captured your perspective, please advise us. It is important that our understanding is correct. Your rights under Legislation: What makes a legal contract? As you mentioned to us, no contract had been written outlining that you will become a partner at the firm when finished with your studies in Master of Business Administration.Show MoreRelatedAuditors Independence12377 Words   |  50 Pages Internship Report On Auditor’s Independence: A Study on ACNABIN, Chartered Accountants Auditor’s Independence A Study on ACNABIN-Chartered Accountants Firm Table of Content CHAPTERS PARTICULARS PAGES Chapter -1 Introduction 1.1 Introduction 1.2 Background 1.3 Scope of the Study 1.4 Objectives of the Study 1.5 Methodology of the Study 1.6 Limitation of the Study Chapter-2 Literature Review 2.1 DEFINITION OF AUDIT 2.2 UnderstandingRead MoreComprehensive Review in Accounting19880 Words   |  80 Pagesevents. c. Auditing evaluates assertions regarding evidence. d. Auditing subjectively obtains and evaluates evidence. 3. Which of the following is not an output of an independent audit engagement? a. Management letter. b. Audit report. c. Engagement letter. d. Audited financial statements. 4. The best description of the auditor’s responsibility with respect to audited financial statement is: a. The auditor s responsibility on fair presentation of financial statementsRead MoreThe Accounting Profession and Nat39077 Words   |  157 PagesAbimaje Akpa, Ph.D, FCNA Prof. B. C. Osisioma, Ph.D, FCNA Prof. Edet B. Akpakpan, Ph.D, FCNA, Prof. A. C. Ezejulue, Ph.D, FCNA Prof. A. S. Mikailu, Ph.D, FNIA Chairman, Education, Training, Research and Technical Committee, ANAN Chief V. C. Azie Accountant-General of the Federation Auditor-General of the Federation Registrar, ANAN Chairman, Fed. Inland Revenue Service Director of Research, National Universities Commission Treasurer, ANAN - Business Manager Prof. M. A. Mainoma, Ph.D, FCNA Mr. C. BRead MoreProfessional Misconduct58343 Words   |  234 Pageshimself in practice of accountancy, or (ii) Offers to perform audit related services or holds himself out to the public as an accountant, or (iii) Renders professional service or assistance in Matters of accountant interest etc., or, (iv) Renders such other services which as per opinion of the council, to be rendered by C.A. in practice. (Mgt. consultancy service) Explanation : (1) C.A. who is salaried employer of C.A. in practice shall be deemed to be in practice for limitedRead MoreSucess Factors in Merger and Acquisition38351 Words   |  154 PagesMaster thesis Autumn semester 2007 Supervisor: Professor Tomas Blomquist Authors: Hoang, Thuy Vu Nga Lapumnuaypon, Kamolrat Critical Success Factors in Merger Acquisition Projects A study from the perspectives of advisory firms ACKNOWLEDGEMENTS First of all, we are grateful to our supervisor, Professor Tomas Blomquist, for his guidance and recommendations throughout the process of writing our thesis. His support is of vital importance to the successful completion of this thesis. We alsoRead MoreFeasibility Study on Setting Up an Environmental Laboratory9679 Words   |  39 PagesEnvironmental Services Company (SESC) to meet-up with the need for a clean and safe environment towards a sustainable development and profit maximization which is basically the idea behind the project. The Company The name STOOK was coined from the first letter of each of the Managing Director’s full-name (Stephen Temitope Oriyomi Oluwatobi Kayode). STOOK Environmental Services Company proposed location is at 4, Fatai Oko-Oloyun Avenue, Hotel Bus Stop, along LASU road, Igando, Lagos, Nigeria. Our aim isRead MoreFeasibility Study on Setting Up an Environmental Laboratory9668 Words   |  39 PagesEnvironmental Services Company (SESC) to meet-up with the need for a clean and safe environment towards a sustainable development and profit maximization which is basically the idea behind the project. The Company The name STOOK was coined from the first letter of each of the Managing Director’s full-name (Stephen Temitope Oriyomi Oluwatobi Kayode). STOOK Environmental Services Company proposed location is at 4, Fatai Oko-Oloyun Avenue, Hotel Bus Stop, along LASU road, Igando, Lagos, Nigeria. Our aim isRead MoreIpms Project Management21640 Words   |  87 PagesDeployment of Project Management Application and Management Information System For Public Works Department Uttarakhand AT MBA-IB (2006-2008) Roll No. : A1802006276 (E25) SUBMITTED BY: SACHIN GUPTA Mr. Satish K. Tiwari Project Leader, Tata Consultancy Services Limited, Lucknow. INDUSTRY GUIDE: FACULTY GUIDE: Prof. Ravi Prakash Assistant Professor, AIBS, Amity University, NOIDA. AMITY UNIVERSITY – UTTAR PRADESH AMITY INTERNATIONAL BUSINESS SCHOOL, NOIDA TABLE OF CONTENTS Read MoreAnalysis of Recruitment Selection Strategies of Icici Prudential Life Insurance Ltd.10344 Words   |  42 Pagesproduce maximum with less recruitment. An employee, on whom an organization’s profitability depends, comprises the largest fixed cost that an organization incurs. In the past, individual used to work with one or two organization during their entire working life (average between 20-30 years). Organization too used to believe in lifetime employment concept. However, such concepts are being eroded as a result of the unpredictable business environment. Hence, organizations have to evolve methods not onlyRead MoreACCA Paper F8 Slides7431 Words   |  30 Pagesfully benefit from these notes please watch the free ACCA Lectures on the OpenTuition website Free ACCA resources by Paper (free course notes / lectures / revision lectures / tests / flashcards and more - on line on http://opentuition.com/acca/) F1 Accountant in Business / FAB Foundations in Accountancy F2 Management Accounting / FMA Foundations in Accountancy F3 Financial Accounting / FFA Foundations in Accountancy F4 Corporate Business Law (English Global) F5 Performance Management F6 Taxation

Global Impact Of Civil War - Free Essay Example

Sample details Pages: 5 Words: 1354 Downloads: 1 Date added: 2019/05/13 Category History Essay Level High school Tags: Civil War Essay War Essay Did you like this example? The Civil War is one of the most important events in the history of the United States of America. It had many important repercussions which went on to have a deep and long lasting impact on the nation. After four years of a cruel battle, from 1861-1865, between a divided nation of the North and South, more than 600,000 people were killed. Don’t waste time! Our writers will create an original "Global Impact Of Civil War" essay for you Create order These lives, however, were not given in vain. Had it not been for the American Civil War where many men and women sacrificed their lives for their country, the abolition of slavery may not have been carried out, the nation might have remained divided, and women might have remained confined to their roles as the homemakers. People had to decide if they held their loyalty to the country as a whole, their state, their families, or even to humanity as a whole. The biggest effect of the Civil War was the abolition of slavery in the South. Slavery is one of the most inhumane acts ever done in the history of the US. People from Africa were forced and sometimes kidnapped to be enslaved, which immediately meant that they had to be separated from their family and lose every human right. They were placed in unbearable conditions to work on plantations and were very mistreated. The first African slaves were brought to America in early colonial America times when people needed cheap labor to care for cash crops. Slaves were brought to America from Africa on disease-infested ships and became the driving force for prosperity in America through what became known as the slave trade. Slavery played a dominating and critical role mostly in the Southern part of United States. In purpose to control America, the biggest strength of South was slavery which was also the hidden motive behind many political actions and economic statistics. From 1840s to 1860s, slavery dominated the economic and political aspects of life in the South and by the 1840s and 1850s the Southern economy had almost completely become slave and cash crop agriculture based. If the family did not have any slaves in their possession, they would be left landless and penniless or struggling to survive by owning a small farm. Furthermore, Southerners needed more slaves in order to produce more cash crops which would maintain their successful economic situation. Tobacco, cotton, and sugar plantations were the most popular plantations that the slaves had to work on, and without them, the South would go fully bankrupt. Northern states did not support the idea of slavery, which was one the biggest cause of the Civil War and they wanted more free states to increase their hold in politics. Industry was very successful in the North and their main goal was to intermit slavery in the South which would accomplish their goal to subjugate South. Even though the South was at an economical advantage for the most part of Civil War due to slaves fueling their economy, the North won at the end. President Abraham Lincoln issued the Emancipation Proclamation on January 1, 1863, as the nation approached its third year of bloody Civil War. The proclamation stated that all enslaved people must be freed and regain human rights. The war effectively ended slavery ever since then more constitutional amendments were declared that benefited American citizens. The Reconstruction of America began in 1865 when America had just finished fighting the Civil War. That time period was very challenging for political leaders where their task was to organize and reunite the country. It was the point where America attempted to become a full running country once more. The memory of massive death was still in the front of everyones mind, hardening into resentment and sometimes even hatred. Northern countries were very stable economically while Southern countries were non-existent politically or economically. The 13th amendment freed slaves who were trying to start their lives again from the bottom and had no idea how to survive on their own. Only five years after the Civil War the United States Constitution adopted 13th, 14th, and 15th amendments. Purpose of these amendments is to give rights to people of color, African Americans, women and slavery. These rules are also called Reconstruction Amendments because they were significant in changing the lives of the Southern part of America. The Thirteenth Amendment was first introduced out of the three Reconstruction Amendments and it abolished slavery and involuntary servitude in entire country. The fourteenth Amendment stated that every person born or naturalized in the US is considered as its citizen including African Americans. Southerners did not support any of these amendments but had to accept them and reestablish the states in order to recover the economy and life of its citizens in general. The Fifteenth Amendment allowed citizens the right to vote based on their color, gender, race, and previously enslaved family members. When these amendments got adopted into the constitution of the country many peoples lives were changed from the roots and they were given the chance to establish their family, be free and live happy life. After the Civil War people realized that the system of the South was not moral thing to do and by endorsing the three new amendments both, South and North, had to put their powers together t o unite the country and rise the economy to where it is today. Can you help me conclude this paragraph better? Although the Civil War was fought in hopes of preserving the nation, ridding it of slavery by changing and adopting few constitutional amendments, it also helped women gaining higher status in the American society. The Civil War was the largest conflagration in our history. North and South, women had lost their providers to death or disability. Southern women were particularly affected, and marriage patterns were shaped by the loss of so many young men. Although traditional patterns may have changed, marriages still occurred. What did change was the nature of some of these relationships, with the importance of class and patriarchal roles shifting as women married older men and men who may have been damaged, physically and emotionally, by the war. And some women found that outlets other than marriage and motherhood were acceptable alternatives. Single women in both regions became teachers, and by the end of the 19th century women occupied one third of all federal government jobs. When women were found to be more polite on that new-fangled invention, the telephone, than men, they were hired as telephone switchboard operators. Library work became a respectable position for an educated young single woman. In the big cities, the advent of department stores brought a need for female sales clerks, as businessmen realized the buying power of women. Also, for a small proportion of women, education at college and university levels became a reality. Schools like Vassar, Brenau and Bryn Mawr provided higher education and access to public life for a new generation of women who had grown up during the War. By contributing in the public sphere through work and service only led to more rights and freedom. Reconstruction Amendments played a big role in womens lives and helped them succeed in their goals to be as appreciated as men. After the Civil War women proved that they are as capable as men and should gain independence and control upon their own lives. In 1896, they were rewarded by getting rights to vote. Post Civil War allowed both single and married women to use their intelligence, talents and skills to contribute to the world more than they have ever been allowed in the past and also set high standards that are very difficult to achieve even today. The four years of fighting amongst the people from the same country but different regions of it caused many destructions and deaths but also led to prosperity of America. The abolition of slavery might have never been carried out, South and North might have remain divided today, and women would still be mistreated. Reconstruction era might be remembered as challenging and very demanding period but by overcoming it, America is today the most powerful and unite country in the world.

Speech on Smoking Essay - 665 Words

Speech on Smoking Good afternoon ladies and Gentlemen I am here today to illustrate the points against banning smoking in public places. I will be addressing the following issues 1. Whether passive smoking has a significant impact on our health 2. The Economic factor 3. The unenforceability of the act 4. How this proposition will affect society Turning to the first issue: its impact on our health. The strongest argument in favour of banning smoking in public places is that it is harmful to people who work in that environment and those who dont smoke however the reality is that we still have no conclusive evidence to suggest that passive smoking is as harmful as to health†¦show more content†¦Those good doers who are concerned about the impact of environmental smoke on workers health need no reminding that no one has forced these people to work in smoke filled pubs and clubs; we are in the situation of near full employment in this country meaning these people have a choice of what career they wish to peruse. Addressing the second issue: the economic factor: If we ban smoking in public places eventually smoking would be reduce in general. Smokers through taxes contribute a staggering 12 billion to the NHS, and take back only 4 billion in health treatment giving the government 8 billion to spend on our welfare system, NHS, and education. I propose to you without this 8 billion what situation would our already resource starved education system be in?! Ireland has banned smoking in public places just two days ago, and the hospitality industry is already reporting a 20% downturn in profits, I suggest to you that if this ban is implemented in England will result in closure of bars and restaurants, causing massive job loses. In this already economically turbulent era do we really want to peruse such measures? Turning to the third issue: The enforceability of the act One has to take into consideration the effects of introducing such a policy, will all 12 million smokers happily comply with schemes that take awayShow MoreRelatedPersuasive Speech On Smoking1591 Words   |  7 PagesAbstract Smoking is the most preventable leading cause of death in the United States and causes many health risk such as lung cancer, and heart and blood vessel complication. My main purpose of this persuasive speech is to convince people that smoking is harmful for themselves, the people around them and their wallets. In 2015 and estimated of 36.5 million people were current smoker (Jamal, A., King, B. A., Neff, L. J., Whitmill, J., Babb, S. D., Graffunder, C. M., 2016). In addition smoking doesn’tRead MoreSmoking Persuasive Speech780 Words   |  4 Pageshealth wasn’t getting better. e. Thesis: Through my speech, I want to persuade you to not smoke. It is important as it could harm our body and our world f. Preview of Main Points: First I will talk about what the problem with smoking, next, the causes of smoking and lastly the solution and what we can do. Transition to 1st Main Point: Now, I will be talking the problem with smoking II. Main Point 1: The problem with smoking is that it harms people’s health a. Sub-point A: CDCRead MoreInformative Speech on Smoking1846 Words   |  8 PagesPersuasive Speech Outline General Purpose: To persuade Specific Purpose: To persuade the audience to stop anybody they know from smoking to prevent damage to their health. Organizational Pattern: Monroe’s Motivated Sequence. I. Attention step: You may wonder what our future generation may look like because of the effects of smoking. According to a study of teen smokers, young men who smoke may be both compromising their fertility and increasing their risk of fathering a child with genetic abnormalitiesRead MoreSmoking Persuasive Speech811 Words   |  4 Pagessmoke? Well I have. In the world there are fifteen billion cigarettes sold a day. That is ten million sold every minute! In this, I will be telling you about how smoking is bad for you, bad for the environment, and ways smoking in public can be stopped. Smoking should be banned! First of all, as almost everyone knows, smoking is bad for people. When people smoke their chances of having a heart attack go up immediately. Also the chances of getting cancer go up as well. This is because theRead MorePersuasive Speech Smoking859 Words   |  4 PagesSmoking Kills General Purpose: To persuade Specific Purpose: To persuade my audience to write their senator and urge him/her to increase anti-smoking campaign funds. Central Idea: Smoking is injurious to human health, hence, stricter/inclusive clean indoor air policy should be adequately enforced. Introduction: How many of you have seen your parent’s or grandparent’s lifespan getting cut short because of bad choices as a result of addiction to smoking? You are not alone.I hadRead MoreSpeech: Quit Smoking Essay766 Words   |  4 PagesSpeech: Quit Smoking I. Introduction a. Whoa 1,000 dollars! Yes, ladies and gentleman, my first slide of my power point presentation does say, Whoa#8230;1,000 dollars! b. From my Health Psychology Book by Linda Brannon and Jess Feist, it stated that Currently, about 25% of the adults in the United States are classified as smokers, in 1998 when the book was published. c. Now, considering all of us are 18 or older in the room, one out of every four ofRead MoreInformative Speech : Effects Of Smoking816 Words   |  4 Pages Informative Speech Title: Effects of Smoking Speaker: Kevon Jones, Florida Agricultural and Mechanical University student Specific Purpose: To persuade the audience to avoid smoking Thesis Statement: Smoking has many dangerous effects on a smoker s health and the health of those around them; it harms every organ in the body and leads to premature death. Introduction I. Attention getter: According to Tobacco-Free Kids, â€Å"about 400,000 people die from their own smoking each year, and aboutRead MorePersuasive Speech: Dangers of Smoking Essay629 Words   |  3 Pages      Persuasive Speech Dangers of Smoking Specific Purpose: To inform the audience of the dangers of smoking and persuade them not to.   Ã‚   Introduction: 1. Did you know that smoking is the number one preventable cause of death in the United States? 2. According to cancer.org there is 440,000 deaths a year caused by tobacco. 3. On average every smoker costs their employer almost 2,000 dollars a year in lost labor.    By the end of the speech, the audience will be informedRead MorePersuasive Speech to Stop Smoking734 Words   |  3 PagesHello my name is ---------and here to persuade you to stop smoking. Smoking is not only bad for health it is also as bad for the people around you. Breathing other peoples smoke is called passive, involuntary or secondhand smoking. The non-smoker breathes side stream smoke from the burning tip of the cigarette and mainstream smoke that has been inhaled and then exhaled by the smoker. Secondhand smoke is a major source of indoor air pollution. How does this affect the passiveRead MorePersuasive Speech About Smoking1065 Words   |  5 PagesYou’ve probably heard that the American Heart Association has declared sitting as the new smoking. Chances are, your first thought when you heard this was something like â€Å"whatever†¦just one more thing that’s bad for me†. But, If sitting is the new smoking, then I could be in trouble and I bet most of you could be too. Many of us have jobs where we sit all day. The only moving around we do is to walk to the bathroom, walk to our car, or walk to someone’s office. And when we get to those destinations

Strategic Marketing Management Of Mac Cosmetics †Free Samples

Question: Discuss about the Strategic Marketing Management Of Mac Cosmetics. Answer: Introduction MAC cosmetics is one of the well renowned cosmetics brands in the world known for its quality and exclusive products. It is headquartered in New York and is presently trading with 75 countries in the world. The company is continuously involved in innovation and new product development with its large number of makeup and experts working under them. These artists play a great role in developing new cosmetics and products day by day and help the brand is building strong image in front of their customers (MAC Cosmetics 2017). The paper discusses the present company scenario in regards to its growth and brand value building. It further illustrates the strategic management of the company that leads to its success such as their products, selling points, innovations and competitive advantage over other cosmetic brands. Present state of the company The most famous photographer and beautician Frank Toskan and Frank Angelo saw the introduction of the most renowned cosmetic brand MAC in Toronto. The products were first developed in the kitchen and were directly sold by tem in their salon. Soon the cosmetics gained recognition by the word from mouth strategy and the products was introduced with a brand name called MAC cosmetics in 1984. Until then the brand grew its presence like a wind by offering all kinds of professional makeup ranging from bold look to glamorous style makeup (MAC Cosmetics 2017). Since then the company has been growing into a unique brand working with top makeup artists of the world and well-known celebrities. Today the brand is operating in 1000 outlets globally. The brand has also set a unique image by offering bridal makeup sessions and service to the brides and free in-store demo service. Brand value is one of the most important factor to be noticed in order to see the strength and demand for the brand (Sinclair, and Keller 2017). The third party pays the money to the brand for licensing the sale of their products. MAC Cosmetics has witnessed a brand value of $1.80 billion in the year 2016 (Kim and Kim 2017). This shows that the company has also received a growth in its brand value from $1.3 billion in 2013.The brand is also ranked under the top twenty cosmetics brand of the world in 2016. These factors make it evident that the brand is increasing and developing continuously to make their presence in the cosmetics market. A MAC cosmetic is one of the most important divisions of Estee Lauder with a brand value of $6.3 billion. The brand contributes a large part in the total sale of Estee Lauder. In addition to this the global makeup market is also growing over the years from 3.8% in 2013 to 4% in 2016 (Statista 2017). To keep pace with this MAC cosmetic is also experiencing a continuous increase that is evident from its increase in brand value. The company has been growing continuously over the year since it has begun its operation with new makeup range for all age group and sexes and through its social service through VIVA GLAM campaign. This growth initiative is totally by the efforts put up by the customers, make up professionals and the companys self effort (MAC Cosmetics 2017). Insight into strategic management of MAC cosmetics The strategic management design of the brand helps to see the overall initiative taken by the company to help it grow over the years and evaluate their revenue generation (Chernev 2014). Product market investment strategy Products are the most crucialsuccess factor of any brand. It is through the range of products that the company offers to its customers that it can fight competition. MAC too has a wide range of the cosmetics for satisfying every need of the customers. MAC offers 300+ products to its customer that is excellent in its look and finish (MAC Pro 2017). Artists develop products. The products offered by the company are best to the style of every customer as it is in wide varieties and colours. The products build by the MAC follows the policy of individuality that is serving all age group and all sexes. It follows a mission from the day it introduced that is All Ages, All races, all sexes. This makes the entity cover a wide market cover and large customer base without much segmentation. The products varieties that the company produces are makeup, primer and skincare, brush set, fragrance and gift cards. All these products are available in all types and colour suiting the skin needs of every user. Company value proposition Quality is another important factor for the company to survive in this fast growing cosmetic industry (Osterwalder et. al. 2014). Thus, MAC is always focused at offering high quality products to its customers developed by renowned artists and professionals using best of items. The products of MAC are animal tested and are mostly oil free and made up of natural elements. This makes it free from all kinds of harmful materials. The company also follow eco friendly product development (MAC Cosmetics 2017). This type of product development adds to the value of the brand. These products are offered by the brand through various selling points such as brand owned outlets, online selling through their official website and through franchisee sources. This helps the brand to spread its products for selling at all sources. Further, the brand also takes up innovative strategy to stand out of other cosmetic entities such as it offers 50 new products every year suiting all skin pigmentation. It also runs a social work program which is unique than other non-drug product selling companies. It also started offering free makeup demo in company owned stores with prior appointments. The bridal session and demo sessions make the brand stick out of others. However, the brand targets the niche market segment creating products for all age group. Key assets and the competency The brand owns many assets in the form of its customer, their products, the makeup artists and professionals and the celebrities that market for the brand that adds to its brand equity (Christodoulides, Cadogan, and Veloutsou 2015). The assets of the company are its tool to continuities growth and presence in the market. Further the brand also hold competency over other brands with some of its unique holdings (West, Ford, and Ibrahim 2015). The oil free and all skin pigmentation type products offered are highly different from other market rulers. Moreover, the social work program the brand runs is not done by any cosmetics brand. This helps the people motivated to buy the product for a cause. It also holds competency through the type of promotional strategy its follows such as word-for mouth, social campaign through VIVA GLAM, in store selling and the free make up session given by the artists. This shows that the company also holds strong skills in attaching with its customers and kn ows the right value they play for the brand. Functional Strategies and Programs Brand building is the critical factor for the company as it is through that brand name it is known to its customers. Thus, it is important that it show up as a most valuable brand when it comes to cosmetics. To do this the company follows various kinds ofmarketing communication strategy such as in store makeup sessions, online review facility(MAC 2017). This helps the brand to communicate with the customers and their needs. Accordingly, the brand can modify their products and services to suit the need of every one. The stores of the brand are made available to many international countries such as Asia Pacific, Europe, Middle East and Africa. The brand also has their online sites available for these locations. This makes the company distribute their products through both online and physical stores. Conclusion From the above analysis, it can be concluded that the brand has been successful in its operations because of the strategies it has followed. The personal touch to its promotional strategy and the sources of selling worldwide has helped the company gain lot f recognition for its brand. This has helped the company to grow over the years and making a place in the top 20 cosmetics brand of the world. References Chernev, A., 2014. Strategic marketing management. Cerebellum Press. Christodoulides, G., Cadogan, J.W. and Veloutsou, C., 2015. Consumer-based brand equity measurement: lessons learned from an international study.International Marketing Review,32(3/4), pp.307-328. Kim, G. and Kim, G. 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(2017).Annual growth of the global cosmetics market from 2004 to 2016* [online] Available at: https://www.statista.com/statistics/297070/growth-rate-of-the-global-cosmetics-market/ [Accessed 7 Aug. 2017]. West, D.C., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press.